THE GLOBAL EXPERIENCE AUTHORITY

Measure. Certify. Educate. Recognise.

ICXI is the world’s leading authority for customer, employee and AI experience excellence. Our integrated framework of standards, assessments, education and awards drives measurable performance improvement across every experience touchpoint.

DISCOVER
THE ICXI FRAMEWORK

Four Pillars of Experience Excellence

A complete, integrated ecosystem that takes organisations from measurement through to global recognition. Each pillar builds on the last to create a continuous improvement cycle.

01

Standards

Eight internationally recognised experience standards providing the definitive framework for organisational excellence. Each standard is BSI-certifiable and covers a distinct dimension of experience management.

  • ICXS — Customer Experience

  • IDCXS — Digital Customer Experience

  • IEHWS — Employee Happiness & Wellbeing

  • AICXS — AI Customer Experience

  • IPEXS — Patient Experience

  • ITEXS — Travel Experience

  • IOLS — Organisational Learning

  • SCXS — Sustainability Experience

02

Assessments

Evidence-based assessment tools that measure, benchmark and diagnose experience maturity. From quick EEI indexes to comprehensive Navigator deep-dives with AI-powered insights.

  • Experience Excellence Indexes (EEI)

  • Navigator Assessments (Deep-Dive)

  • Pathfinder Surveys (VOC/VOE)

  • AI-Powered Insight Reports

  • Sector Benchmarking

  • Maturity Scoring (Reactive to Proactive)

03

Education

Professional development through the ICXI Academy. From AI-CX certification to executive leadership programmes, building global capability in experience management.

  • CX Professional Diploma (5-Day)

  • AI-CX Certification Programme

  • Assessor Training & Accreditation

  • Executive CX Leadership Courses

  • Government & Public Sector Tracks

  • Online Learning Platform

04

Awards

Recognition based entirely on measured performance. No submissions. No judging panels. The Global Experience Excellence Awards flow directly from structured EEI benchmarking data.

  • Global Experience Excellence Awards

  • Sector & Regional Categories

  • Data-Driven Recognition (No Submissions)

  • Annual Awards Ceremony

  • Digital Badges & Certification Marks

  • BSI Certification Pathway

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WHO WE ARE

The Global Experience Measurement & Recognition Authority

ICXI is the International Customer Experience Institute — the definitive global authority for experience standards, measurement, education and recognition. We provide the framework organisations use to define, measure and certify customer, employee and AI experience excellence.

Our integrated SENMA model — Standards, Essentials, Navigators, Maturity Assessments — provides a structured pathway from initial measurement through to full BSI certification. Powered by AI-driven insights and delivered through a global network of accredited partners.

BSI Certification

Standards certified through the British Standards Institution

AI-Powered

Claude AI generates bespoke insight reports for every assessment

Global Network

Certified partners across GCC, EMEA, APAC and the Americas

Evidence-Based

All recognition driven by measured performance, not opinion

Global Presence

Delivered Through a Worldwide Partner Network

Our certified and accredited partners deliver ICXI standards, assessments and education across every major market. Become a partner to grow your consulting practice.

GCC & Middle East

Our largest and fastest-growing region. Deep partnerships across UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman.

UAE

Saudi Arabia

Qatar

Bahrain

Europe & Africa

UK headquarters with growing presence across Western Europe, North Africa, and Sub-Saharan Africa.

United Kingdom

Portugal

South Africa

Asia Pacific & Americas

Expanding network across Southeast Asia, Greater China, Latin America and North America.

Hong Kong

Brazil

Singapore

Ready to Transform Your Experience Performance?

Whether you’re starting your experience journey with an EEI assessment or pursuing full BSI certification, ICXI provides the framework, the tools and the global recognition.