Experience Excellence Index

EEI Assessments

Measure. Understand. Improve.

Internationally benchmarked assessments for Customer Experience, Employee Experience, and Patient Experience — powered by AI insights to drive measurable improvement.

Choose Your Assessment

Three assessment types, four levels of insight. Select your experience domain to see the options.

Level 1

Essential

£195

per assessment

  •  Structured Assessment

  •  Executive Report

  • AI Insights & Improvement Roadmap

  •  Individual Question AI Insights

  •  EEI Annual Awards Entry

Level 2

Insights

£495

per assessment

  •  Structured Assessment

  •  Executive Report

  • AI Insights & Improvement Roadmap
  •  Individual Question AI Insights

  •  EEI Annual Awards Entry

Level 3

Advanced

£695

per assessment

  •  Structured Assessment

  •  Executive Report

  • AI Insights & Improvement Roadmap
  • Individual Question AI Insights
  •  EEI Annual Awards Entry

Level 4

Awards

£995

per assessment

  •  Structured Assessment

  •  Executive Report

  • AI Insights & Improvement Roadmap
  • Individual Question AI Insights
  • EEI Annual Awards Entry

What’s Included

Every EEI Assessment level builds on the one before, giving you progressively deeper insight.

Structured Assessment

A comprehensive, evidence-based assessment against the ICXI experience framework. Rigorous evaluation of current maturity across all dimensions, conducted through structured questionnaires and evidence review.

Executive Report

A professionally presented executive summary with overall scores, dimension breakdowns, maturity ratings, and clear visualisations — ready to share with your board and leadership team.

AI Insights & Improvement Roadmap

AI-powered analysis of your assessment results generating a prioritised improvement roadmap with specific, actionable recommendations tailored to your organisation’s profile and context.

Individual Question AI Insights

Deep-dive AI analysis on every individual assessment question — granular recommendations at the most detailed level, identifying precisely where and how to improve across each dimension.

EEI Annual Awards Entry

Automatic entry into the prestigious EEI Annual Awards programme, recognising organisations that demonstrate outstanding commitment to experience excellence across customer, employee, or patient domains.

International Benchmarking

All assessments are benchmarked against the ICXI international framework, allowing you to understand your performance in a global context and track improvement over time.

The EEI Annual Awards

Level 4 assessment clients receive automatic entry into the EEI Annual Awards — an internationally recognised programme celebrating organisations that demonstrate outstanding commitment to experience excellence. Awards are presented across Customer, Employee, and Patient Experience categories, providing powerful external recognition of your organisation’s achievements.

Ready to Assess Your Experience Maturity?

Choose your assessment type and level to get started. Our team is ready to guide you through the process.